Why Wow?

The internet is intimidating. Big companies have huge teams and expansive budgets to maximize every page, every product, every button. Wow Digital Commerce can do that for you.

As an ECommerce leader with more than 20 years of experience in Site Experience, Content Strategy, Conversion Optimization and Merchandising/Buying in both the Outdoor and Fashion industries, Lisa Skowrup has a proven track record of exceeding revenue goals with a balanced brand-building and consumer-centric approach. She’s a strategic creative thinker, influential business partner, and motivating leader that influences others with a balance of analytics and market awareness.

Lisa has been instrumental in the growth and success of the ECommerce channels of iconic brands such as The North Face, Quiksilver, BCBG Max Azria, and J.Crew. She left the corporate world in 2019 to specifically focus on helping mid and small sized businesses thrive and maximize their online sales potential.